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Marketing-Skills des CMO

Marketing Skills you should have as a CMO

Evernine presents 5 current marketing trends that CMOs, executives and business decision makers should address in 2018. Stay up to date and continue to develop yourself and your customers.


by Tobias Lilienthal
Jr. Communication Manager  /
Tech & Digitalization


Words like Big Data, Cloud and Process Automation are on everyone’s lips and have long played an ever-increasing role in marketing. This rapid and ever faster development is perceived by many companies as a challenge, but also holds great opportunities and potential, which you should definitely use. Only those who recognize trends early can gain competitive advantages and stand out from the competition.


In addition to the increasing automation of many processes, the trend is to focus more and more on the interests of the customer. Generate and distribute content of interest to the customer instead of trying to sell him solutions at this point in the Customer Journey. This is because the customer first of all wants to inform himself about relevant topics before he decides to buy a product to solve his problems.


The use of suitable images will continue to play an increasingly important role in the creation of content in 2018. The saying “a picture says more than 1,000 words” is certainly true in marketing – so prepare content in the form of pictures and graphics. No customer finds huge blocks of text attractive, nor does he have the time and desire to read them. A graphical representation offers a good possibility to summarize a large number of information and data in a compact and appealing way.


In this context the use of the videos also makes sense. A look at social media channels shows that this medium is also becoming increasingly important in this financial year. Videos are a great way to present even complex topics in a short and memorable way. At least as important, however, is the selection of the appropriate channel for distribution. We will also inform you here about current developments. Especially exciting and promising is LinkedIn.


You can find the complete article here.


Source of cover picture: iStock  / jacoblund